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The Myth of the Androgeno

Once upon a time, there were two kind of human beings:
male, descended from the sun;
female, descended from the earth;

Anthology of Alchemical depicts the sacred marriage of the masculine principle - Sol, with the feminine principle - Luna, producing the Divine Androgeno.

Philosophers promoted the idea of Androgeno as humans of the origins. The Androgeno, with both male and female elements, descended from the moon – a perfect merging

The beginning

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Fashion Revolution

Throughout most of Western history, social rules have restricted people's dress according to gender; Liberation movements, have contributed to slowly abolish those rules. The rise of avant-garde fashion challenged the social constructs around gender, a more anti-fashion approach and deconstructing garments, in order to move away from the more mundane aspects of current fashion.This would end up leading a change in fashion, that would lead on for more gender friendly garments, approaching deconstructing apparels.

What is Androgeno
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evolution

ANDROGENO is the combination of masculine and feminine characteristics to a perfect state; a perfect merging.

ANDROGENO is a unisex life style brand; Our slogan is- NO GENDER - NO SEASON

ANDROGENO is Proudly entirely Made in Italy; The collections are based on the study of the perfect balance between masculine and feminine elements, creating unique items easy to wear for any gender at any age.

nogender

Androgeno‘ bases its identity on the flexibility and the evolution of today’s society.

Androgeno is the evolution of the millennium that expunge the old rigid mentality to open channels to the true ‘I’, where the the individuality becomes the true essence and the main focus.

#nogender

noseason

The seasonality is abolished and it is reinterpreted by the use of natural fabrics, where each Androgeno item is perfectly wearable at every season.

#noseason

Androgeno builds its bases on our contemporary fashion seen, to spread the uniqueness form of the ‘to-be’; Its philosophy embraces the usage of basics colors with minimalist lines and comfort. This specifications make Androgeno a cosmopolitan brand for a world wise market.

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Behind The Idea

Vittoria Bronzini Bedini
Co-Founder | Creative Director

Born in Italy, she moved to the USA at the age of 19 and lived there since. Graduated from prestigious fashion school FIT - 'Fashion Institute of Technology’ - in New York City. In love with Fashion since an early age, she is a world traveller, based in the amazing and fast-growing Miami, Florida. Fashion Designer, with a background in international manufacturing in Italy, China, Brazil, and United States.

vittoria@androgeno.com
Caterina Pancotto
Co-Founder | Marketing and Media Director

I direct, create and experiment winning communication strategies for companies, brands and privates. My experience and my know-how in the fashion and life-living world, allowed me to apply this knowledge to set guide-lines on products launches, concepts and moods. Thank’s to the synergy with Vittoria BB, we created the brand “Androgeno“; aware of the potential and the impact this Brand would have in Fashion, we combined our strengths in an unique great project.

caterina@androgeno.com